You say your best customers are your locals, and new ones seem to be those who just poke their heads into the venue and happen to hang around for a drink. But if you thought an online presence for your hospitality business was unnecessary, think again. Digital store fronts are key to strengthening your venue’s brand, attracting new clientele and maintaining customer relationships.
If potential patrons of your venue can’t find you on the net, it’s likely they won’t find you at all. Online is where customers go to research and decide where they’ll end up spending their money.
YOU NEED TO BE THERE!!
Patrons compare everything from location to prices to decor as they browse online, so digital store fronts which mimic the experience of setting foot into your venue will convey what you’re all about. But be sure to incorporate features that allow customers to purchase or book something online – this is paramount to securing their business and keeps potential clients from moving onto your competitors’ sites.
Making services readily available online has a drastic impact on the bottom line. Venues that utilize these efficient e-commerce techniques record increases in the number of bookings, stronger customer loyalty and bigger returns on investment in the long-term.
Because not only do digital store fronts reduce operating costs and streamline processes for you and your team, they provide open channels for your customers to find and communicate with you. When an inquiry or booking is just a few clicks away, your venue becomes easily contactable and is able to establish strong customer relationships that are more likely to see return business than service provided to walk-in patrons.
And by the way, having a strong online presence doesn’t have to be complicated. Powerful and easy-to-use content management systems give you control to update your store front with new information, upload photos from special events and manage content as you see fit, because nobody knows your business like you do.
What’s even better is that when you implement your own storefront, you hold all the accrued data and customer details gathered, giving you all the tools you need to build stronger marketing campaigns.
Efficiently managed websites strengthen your brand, attract new clientele, help to maintain customer relationships and encourage return business. So don’t just wait for your next walk-in to stumble through the door – set up your digital store front today.
Or need advice on improving your online presence, send us an email at firstname.lastname@example.org. We're happy to help!