Think about the best party that you've ever been to. What did it have that the others didn’t? Was there something tangible that springs to mind or was it a mixture of a great crowd, music and the buzz that got you going?
The value in events is not just the number of tickets sold or the revenue made on the night, there is a lot of other benefits from holding events:
- introduction to new patrons who could become lifelong customers
- the buzz created via publicity & Social Media amongst patrons and their social circles
- showcasing a different side of the business to existing customers
- re-engaging dormant customers who haven't engage with your business for a prolonged period of time
From our perspective; generating talk, engaging new customers and re-connecting with old ones are the key benefits in holding an event. By inspiring the imagination of your guests and ticking all the right boxes, you can make sure your event is the talk of the table the next morning.
So if you’re holding an event, remember that the little things like the festoon lighting won't be the main thing people remember. An evening with sophistication and sass generates talk, and in hospitality...talk is everything.
We’ve helped an array of businesses plan and host memorable events and we know that while you worry about those finicky organisational details, it’s easy to forget about generating hype and interest. But that’s why ROLLER was created- so that while you’re out organising, you’ll still be marketing your event, generating buzz and selling tickets online.