Here at ROLLER, we've analysed the year that was 2014 and created an infographic that reflects customer online purchase habits. View the full infographic here.
Online sales are growing exponentially every year due to a variety of reasons including convenience, accessibility, the ability to do research and also to read reviews before making a decision.
With 51% taking place outside office operating hours, you are potentially losing out on thousands of dollars in revenue by not offering an online booking option for your business.
Obviously, there are no transactions whilst we sleep, but it seems that majority of customers are Night Owls with the most bookings occurring between the timeframe of 9pm and midnight, just before going to bed...this is probably when they do most of their Internet browsing.
Throughout the week, there's a consistent amount of purchases made daily except for Sunday, with the day of rest showing the least activity. With this information in mind, you should plan your Marketing Schedule accordingly to yield the best results from your promotions strategy - for example, the best day for an EDM or social campaign would be on a Friday.
Keep in mind of Holidays or occasions such as Easter or Christmas Day where bookings are often at their lowest as people are often spending time with loved ones.