Digital consumerism is continuously on the rise, yet only 1 out of 5 websites are mobile optimised and only 30% of small businesses are online and use social media. Despite the fact that integrating digital media is proven to make your business more productive, generate more leads and revenue increase. This post is a very basic outline on how to get started on improving your online presence and start taking advantage of these missed opportunities.
Google is King.
Often people turn to Search Engines when making a purchase decision. 93% of Australians use Google as their Search Engine of choice and the first 3 listings receive majority of click throughs. How can you generate more online traffic? Improve your visibility and ranking using SEO (Search Engine Optimisation) based on what your consumers search for.
Do keyword research and allocate your budget to what your business is known for and what enquiries you want to generate. It’s important to get the correct combination as you don't just want visitors but the right kind of visitors. For example, if you are a nightclub, you would select keywords or phrases such as “birthday party”, “function venue” and “VIP booths.”
24% of small businesses post on Social Media once a week. For users, it is not just about staying in touch with friends and family- in fact, a significant number follow their favourite brands, research businesses and access promotions. It is a great marketing tool but remember it shouldn’t always be about sell, sell, sell.
- Think about your audience- what content appeals to them?
- Do they understand hashtags and are savvy enough to be on Twitter or Instagram?
- Think about which channel(s) will get you the most benefit.
Facebook is a Social Media behemoth, other than fan engagement, you are able to build your database, advertise to fans & non-fans, and even generate sales directly from your page. Tip: instead of boosting posts, use Facebook Advertising to target a specific set of consumers and select a specific age range, their location, interests, behaviours and more. Just remember to pay attention to their Advertising Guidelines.
Why does it matter? We live in a Multi-Screen world, whereby 53% of users are Digital Omnivores either flicking between multiple devices or using them simultaneously- and for the most part, your mobile phone is almost always with you.
On average, 2 hours are spent everyday on a smartphone- usually to find out information immediately and on the go. A website that is designed for a computer often does not translate onto the small screen- simply put, if your website is hard to read or navigate, you are definitely losing customers. Tip: Users are very conscious of their data limit, so it is optimal to reduce the page loading time.
E-mail us or talk to your ROLLER Account Manager today and we can assess your business’s SEO, Social Media and Website Design.