As you all know, it is important to stay ahead of your competition in the Hospo industry. Read on for part 3 with our last five top tips:
People love knowing where their food comes from, and love it even more if they know it’s locally grown or sourced. With so many quality products available here in Australia- you're not only doing yourself a favour, you are also giving a boost within your community. The Melbourne Food & Wine Festival run many events & initiatives such as "Put Victoria on your plate" to support Victorian suppliers.
Get Food Bloggers Onboard
A great way to get reviews, especially if you are new on the scene, is to invite food bloggers to try out your establishment. Consider inviting these Foodie celebrities with a free meal or experience to get them in the door. While you cannot ask for a good review outright and some bloggers may turn you down...it can be a great way to get publicity as some blogs have large followings and can have a big impact on your restaurant.
Having an online presence is vital for any restaurant today, as people turn to the internet to find a place to eat. The essentials are Facebook, Instagram and Twitter on which you can promote your best dishes, current specials, exclusive discounts and your own news. As important as it is to make the account pages, it's also important to keep it active by updating it with new content.
More and more people are using their mobiles to find places to visit, in fact it is predicted that half of all paid clicks will be on mobile this year. As people are looking for places nearby, restaurants can really take advantage of this and a bonus is that mobile ads are often cheaper than desktop advertising. Adwords have great mobile targeting and customization options such as increasing your bids around lunch or dinnertime, which increases your chances of showing up for a certain search terms. For example, your business could be the top result when a person types ‘hamburgers’ into Google.
If one thing can bring in customers- it is special offers and discounts. Offer a free meal to those who subscribe to your newsletter or advertise time sensitive offers such as a discount on a particular products (think $10 Cocktails every Friday between 4pm and 8pm) or an experience such as Express Lunch offer on weekdays. Beware of group buying sites like Groupon or Scoopon, as their form of payment is that they take a between 25% - 60% of your online sales. Create your own offer and keep all the sales.