It's tough owning a cafe or restaurant today with competition at an all time high. You need to do all that you can to stay ahead of your rivals. We've curated a list of our best tips to drive more business:
1. Food Porn.
Visual content is the way to go- get FOMO inducing photos taken of your food to attract those with hungry eyes. Photos of your most tantalising dishes or a spread of a dinner table feast are the best way to promote online.
Food photography is tricky and lighting is a key factor, so unless you have the eye for it, organise a photoshoot one day and get a professional photographer and if needed, a food stylist. When advertising- there's no need to do a hard sell, your images will do all the work for you.
2. Online Menu
Whilst this is might be quite obvious- it's quite surprising how many websites do not do this well. Not having this means losing out on new business as potential customers often researching online before deciding on where to eat.
Our advice...make it easy to find your menu- it should be displayed in the first 3 options of your website. Ensure that the design is of a high quality and easy to read- don't forget to make it mobile optimised so it's viewable on all devices.
3. Local is the Name of the Game
Most people are looking to eat close to home, get the most value out of your online strategies by using geo-targeted ads. Eliminate non-relevant clicks and save money by ensuring only those in certain cities or even within a 10km radius are the ones seeing your ads.
Take advantage as Google AdWords, Facebook and Twitter all offer these options at no extra cost so you can get your ads directed with the best potential reach.
4. Your Staff are Brand Ambassadors
Happy workers say a lot about a business's reputation and customers love to receive service from pleasant staff. As they are often the first face a patron will see in your venue, it's great to create a sense of familiarity online as well as offline.
You could show your staff doing what they do best, making recommendations on their favourite dishes or beverages or it's a great way to show your appreciation to your staff- your Social Media fans will definitely take notice.
5. Share the Positivity
If your business has been positively reviewed in a notable magazine or article- put it on your website but also publish to your Social Media networks.
With trusted sources endorsing your restaurant or cafe, your fans will share it with others and newcomers will be encouraged to make a reservation.
This is the first in a three part blog post. Subscribe to the ROLLER blog to read the rest of our tips.