At the best restaurants in Europe, the most delicious main courses are always paired with a glass of wine, champagne, or craft beer. Of course, anyone who has ever tasted a full-bodied chardonnay with some soft, local cheese knows that there’s culinary merit behind such an idea. But have you ever thought about the other reasons why the Michelin Star restaurants create package experiences for their customers?
As well as crafting a sensory wonderland for foodies, packages are a great way to cross-promote products, add value for customers and market products online. Because the simple fact is that as consumers, we’d much rather make one payment than two, and we feel a sense of value if we make one payment for more than one item.
Roller helps you create engaging packages for customers online. To make a truly great offer, we suggest doing some research into where your produce came from. Choose the signature dishes on your menu and pair them with your strongest wines, and once you're done with the basics, add a sweetener, like an extra side or a daily special. Make sure that you create a story behind the pairing too, especially if the produce is locally sourced, and explain to customers how and why it works.
With Roller, you can put all of this information into one simple marketing package with a photograph, offer and blurb, and send it out to customers all over town. And If they like what they see, they can book on the spot and share it with their friends.