If your website is already mobile optimised, then you're already winning! If not, keep reading...Google has changed the way it ranks searches, citing on their blog: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
As of now, mobile optimised websites will be prioritised when people use the search engine on their smartphone or tablet. Check it out for yourself- type something into Google and you'll see that your results will indicate each site that is "Mobile-Friendly".
What does this mean? Desktop-only sites will disappear deeper down in search results even if they were originally ranked high up. This change affects all companies, large and small, including the likes of global businesses such as BHP Billiton.
With the number of people using mobile searches increasing everyday, it's shocking to find that 66% of Australian websites are (still) not mobile-friendly. Not only are you losing traffic but effectively business- leads, sales and conversions!
Internet users want to be able to find relevant content quickly while still being able to interact on the smaller screen. As a business owner, you should ensure that your site's design is responsive but without being redirected to a mobile version of your desktop site. For best results, your site should be designed to respond to every browser and device type.
Get your website mobile optimised easily and cost effectively, fill in the form below or contact us via 1300 365 901 or email@example.com and one of our Digital Consultants will be in touch.