Smartphone web consumption is at an all time high and is predicted to overtake desktops as the preferred method of Internet browsing. Those perusing online find it easier to research and purchase on the go, with users often on their mobiles whilst watching TV, commuting to work or while simultaneously on their computer.
Optimising your website for all phablet (phone and tablet) devices used to be a suggestion- now it is expected in this digital age. 57% of mobile users abandon your site if takes more than 3 seconds to load…meaning you could be losing customers to your competitors who are already mobile ready.
You have two options- either have a single website that responds to the browser and device type or have a standalone mobile site which is redirected to a web address displayed with an “m” instead of a “www” in front of your domain (e.g. m.yourwebsite.com.au). While both are acceptable, we have it on good authority that Google prefers all in one responsive sites with search ranking.
70% of mobile searches lead to action on a website in one hour: make sure to display your address and hours as this is probably the most important information to consumers on the go. Hot tip: Have a “click to call” button for your phone number prominently displayed, as the viewer is already on a mobile-it’s the most effective call to action to have.
- Make your website easy to read- The KISS (keep it simple stupid) rule applies here. While mobile screens are getting bigger, they are still so much smaller than laptops. Simplify your content and reduce the text to get the point across clearer
- Images should fit the screen so people don’t have to squint or pinch the screen to zoom in
- Incorporate your brand elements into the design- use your logo as well as the same fonts and colours as your original website
- Social Media integration- mobile users are more likely to go to your social channels
- Optional: Have a link to your Desktop website
- Get rid of busy designs with content too close together as your users will probably hit the wrong button if they aren't spaced out
- Resize all large images so that visuals load quicker and you aren’t using too much mobile bandwidth
- Steer clear from complicated forms
- Poor targeting- make sure your website is responsive to all kinds of browsers and/or devices
Keep in mind- users will return to a website on a desktop if they are satisfied with their experience on the mobile. Get in touch with ROLLER to have your website assessed for Mobile Optimisation or get a quote for a redesign.