With hosting an event- there are so many elements and Social Media has become a crucial aspect to its success. There are a lot of opportunities for you to make the most out of your Event Marketing, whether your event is a degustation dinner, charity related or club night, the main goal is the same: to increase attendance numbers. Here are our tips for your Social Media strategy before an event:
- Research and look to where your communities exist- most likely they are on Facebook, Twitter and Instagram. By using multiple social channels, you are amplifying your presence and able to publish content to a larger audience. Make sure it is relevant to those you are targeting.
- Online presence - your event might have it’s own website or is prominently listed on your venue’s website. Take advantage of free listings for your event such as Facebook, Everguide, Time Out and more. It might be time consuming but it’s worth doing as potential attendees view different websites and you could be attracting new clientele. This will also boost your search engine listings about your event.
- Sharing- make sure all your staff share the event and invite all your friends to the event. If you have a Promoter team involved, they should be constantly promoting through their own channels and databases.
- Advertising - whether it be a promoted post, newsfeed ad or ad retargeting. Once again, think about the audience, what your goal is- to inform, get a digital RSVP or convert a sale (if there’s ticketing involved). Look through your past Facebook advertising efforts to see what has worked and what hasn’t.
- Create a unique hashtag specific to your event- make sure no one else has used it before and that it isn't too lengthy. This will help people find information on social media regarding your event as well as help promote or allow you to follow conversations that might be happening leading up to your event.
- Giveaways- you're getting closer and closer to the event, and ticket numbers might be sitting on the low side. Giving away a handful of tickets or even a bigger VIP prize via Social Media is a great way to generate buzz about your event at the cost of a couple of tickets. If you create a Social Media app, you could even build your database at the same time.
- Ensure you have your social media covered on the day of the event- just a few messages at reasonable intervals, there will be a lot of last minute people wanting to attend or event-goers who forget crucial information.
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