We all know the saying that a photo is worth a thousand words, according to Forrester Research...a video is apparently worth 1.8 million. With the ever growing popularity of YouTube, Vine and Vimeo as well as Facebook and Instagram having their own video streaming capabilities- it's no surprise that video is growing to be one of the biggest mediums of Content Marketing.
In a mere 365 days, video posts per person have increased from 75% globally and while views of videos are also increasing in numbers, the truth is that users today have a diminishing attention span for content and to reflect that- video length is decreasing.
Watching video is even easier and more accessible with it being available on multiple devices- an opportunity that many companies are taking advantage of and using as part of their strategy. With online video becoming a means for consumers to satisfy their entertainment and information needs- you should be implementing this into your marketing schedule. Key things to remember:
- create content that is engaging & easy to digest
- engaging your audience will lead to increased shareability of your video
- be creative
- promote across multiple channels including social media
Tip: having a video in your email marketing can increase click-through rates by over 96% and subscriber opt outs were reduced by 75% with having video content in email marketing.